Texas A&M University's Mays Business School will add a master's degree in sport business analytics, with the first class of students expected to start in summer 2027, the school announced Wednesday, Oct. 7.
The school says it is the first Mays degree built specifically around the sport industry. It draws on the business school's existing MS Analytics program and is aimed at jobs such as revenue analytics, business intelligence and customer insight work for teams and other sport organizations.
Format
The degree takes 12 months and 36 credit hours, taught in person on the College Station campus. According to the announcement, the hours break down as 24 in core courses, six in electives and six for an internship.
Core subjects listed by the school include machine learning, regression, predictive analytics and data wrangling, plus a marketing analytics course on fan data, sponsorship valuation and data visualization. A Sport Business Consulting course that puts students on projects for real clients is also required.
An advisory board of industry figures helped shape the curriculum, the school said. ESPN commentator Fernando Palomo, a 1995 Texas A&M graduate, chairs that board, which also includes former Aggie athletes, professional athletes and analytics specialists.
