Bass Pro Shops has unveiled plans to construct a new retail destination in College Station, Texas. The company stated the project aims to serve sportsmen and women in the region.
The proposed store will occupy 100,000 square feet along State Highway 6. It is located just north of the intersection with William D. Fitch Parkway and next to the future South College Station baseball and softball complex. The retailer noted that the project is subject to all necessary approvals and is expected to open in 2028.
This development adds to the company’s recent expansion across Texas. Bass Pro Shops recently opened locations in Odessa, Tyler, Spring, and Grand Prairie. A store is also planned for Abilene. With the addition of the College Station and Abilene sites, the retailer will operate 20 destinations throughout the state.
Johnny Morris, the company’s founder, expressed excitement about entering the College Station market. He described Texas as a special place for the brand and highlighted the community’s appreciation for the outdoors. Morris stated that the new location would help families enjoy the region’s natural features.
The retailer described the upcoming store as an experiential destination combining retail with entertainment and education. Custom designs by artists and craftsmen will emphasize local sporting heritage and outdoor traditions. The company noted that its stores aim to connect customers with nature through immersive themes.



